Social Listening Blog

Social Listening Blog Post: Guess Inc.'s Social Media Strategy Why I Chose Guess Inc. I decided to focus on Guess Inc. for this analysis because it’s a well-known fashion brand that has been making some interesting moves in the digital space. As a fashion lover and someone who cares about sustainability, I was curious to see how Guess is managing to stay relevant in today’s market, especially given how much attention the brand has given to influencer marketing and sustainability efforts. Company Background and Value Proposition Guess Inc. was founded in 1981 and is known worldwide for its denim, casualwear, and accessories. Over the years, the brand has become synonymous with trendy, high-quality fashion. Its products range from apparel to footwear and handbags, aiming to cater to fashion-forward individuals. The value proposition of Guess is simple: stylish, contemporary designs that offer both quality and affordability—while now also trying to integrate more sustainable prac...