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Showing posts from April, 2025

Social Listening Blog

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  Social Listening Blog Post: Guess Inc.'s Social Media Strategy Why I Chose Guess Inc. I decided to focus on Guess Inc. for this analysis because it’s a well-known fashion brand that has been making some interesting moves in the digital space. As a fashion lover and someone who cares about sustainability, I was curious to see how Guess is managing to stay relevant in today’s market, especially given how much attention the brand has given to influencer marketing and sustainability efforts. Company Background and Value Proposition Guess Inc. was founded in 1981 and is known worldwide for its denim, casualwear, and accessories. Over the years, the brand has become synonymous with trendy, high-quality fashion. Its products range from apparel to footwear and handbags, aiming to cater to fashion-forward individuals. The value proposition of Guess is simple: stylish, contemporary designs that offer both quality and affordability—while now also trying to integrate more sustainable prac...

Marketing Blog

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  Beauty Meets Bravery: L ' Oréal Paris Oscars Ad with Stuntwoman Samantha Win Hi everyone! My name is Bhagyapreet Kaur . For our latest blog assignment, I  choose  a recent marketing campaign  which   interested   me ,and the  first  one that  sprang   to   mind   was the L ' Oréal Paris Oscars Ad featuring stuntwoman Samantha Win. I’ve always loved how beauty brands market confidence and self-expression, but this particular ad was different it wasn’t just about looking flawless; it was about celebrating strength, individuality, and the real, unseen heroes of Hollywood. Summary of the Article The  blog  I  was   inspired   from   was   Keitaro ' s , where they  featured  L ' Oréal ' s Oscars commercial as one of the best  March 2025  ads . The three  things   that   matter most  from the campaign  are : Samantha Win, a  stuntwoman,...